The creation of a welcoming, vibrant, and diverse downtown district is being led Main Street Atlantic City (MSAC), the City's nationally recognized downtown revitalization and management organization. The focus of MSAC's efforts is the historic core commercial district and government center-- the 15-block area along Atlantic Avenue, from Michigan Avenue to Massachusetts Avenue. This commercial and residential corridor is home to more than 150 local businesses that proudly represent this ethnically rich community!

MSAC enlisted the professional planning and design firm of Karabashian Eddington Planning Group (KEPG) to lead a team of experts to explore the current and potential uses of downtown. With the input of a variety of community stakeholders, KEPG developed the vision, the plan, and the implementation strategy for the Downtown District in Atlantic City. MSAC, in close coordination with the City of Atlantic City and other key agencies, will facilitate the implementation of the Plan over the next several years.

The final Visioning & Downtown Revitalization Plan was completed in August 2007 and includes:

1.) Specific recommendations for physical improvements
2.) Identification of new commercial and residential uses for existing buildings
3.) A Downtown Housing strategy to convert empty upper floors into apartment units
4.) A tenant recruitment plan to attract new businesses to the Downtown District
5.) A brand identity for the area that reflects the new viability
6.) A marketing strategy to attract new investment to the area

Click hereto download the Downtown Vision and Revitalization Plan

Click hereto download the Downtown Vision and Revitalization Plan Appendix

Click here to download the Downtown Visioning & Planning Brochure